Infocus Marketing

List Management

Optimizing list rental revenue for over 20 years.

The rapid growth and ultimate success we have experienced as a full-service company can all be traced back to one original service we offered from the start: List Management. Our innate ability to optimize list rental income while allowing our clients to retain complete control over the use of their database is the primary reason why INFOCUS is the largest list manager for professional and trade associations.

We choose to specialize in association lists simply because members represent the highest quality and most responsive prospects available. Associations choose us to manage their list because we are the best, offering a multitude of unique benefits that include:

  • Sales: Our track record says it all... we are the only list management company consistently able to optimize list rental income for our clients.
  • Marketing: We offer an effective, customized niche marketing strategy to promote your list to the largest database of list users in the industry.
  • Reputation: Established relationships with agencies and marketing professionals who know we manage the most responsive lists available.
  • Quality: First class service featuring an online count system, 24-hour order fulfillment and knowledgeable consultants to effectively help your customers.
  • Data Services: In-house, advanced technical facility with seasoned programmers possessing over 50 years of combined industry experience.
  • Security: List monitoring and seeding techniques coupled with regular security audits preserves the integrity of your database and gives you total control over the use of your list.
  • Accounting: Accurate and customized activity reports along with an impressive collection rate and sound fiscal infrastructure.
  • Lead Sharing: Our broad, multi-channel marketing initiatives attract lucrative leads for your other non-dues revenue and sales programs.
  • Exposure: Our ability to effectively market lists enhances the visibility of your organization within your own industry and the advertising community.

To learn more about how we can help you generate significant, additional revenue for your organization, please contact Maggie Powers at mpowers@infocusmarketing.com or 800.708.5478, ext. 3249.