Infocus Marketing


Bob Farkas

Bob Farkas, Founder & President

800.708.5478, ext. 3242, Contact Bob

""I've learned a lot from my conversations in over 250 different conference rooms of professional & trade associations throughout my career. One word that best summarizes our ability to establish mutually beneficial, long-term relationships with our clientele is... empathy.""

Bob founded INFOCUS Marketing in 1990 and was a true pioneer in helping professional and trade associations realize significant non-dues revenue from their list rental program. Leading a talented and experienced team of direct marketing professionals, Bob has transformed INFOCUS from the leading association list manager in existence into a successful, full-service mail and email service provider recognized as the preferred resource in our industry. Bob also is an avid filmmaker, having written and produced several feature films including “Crazy Famous” released in 2018. Outside of work, Bob enjoys basketball, tennis, coaching youth sports, rooting for the Terps/Skins/Nats, and spending time with his wife and three children.

Eileen Giaramita

Eileen Giaramita, Sr. Marketing Consultant

800.708.5478, ext. 3203, Contact Eileen

“I enjoy delving into my client’s requests and seeking out new lists to enhance their direct marketing campaigns."

Eileen has over 25 years of collective experience in direct marketing. Prior to joining INFOCUS, she worked for a direct marketing advertising agency in New York, then relocated to Virginia in 1990 where she continued her career in direct marketing as a chief brokerage manager for another list company. Now at INFOCUS, Eileen spends her days researching and recommending lists for her clients and consulting on their overall direct marketing campaigns. She lives with her husband and enjoys golf, gardening and relaxing at her pool!

Heather Cantley

Heather Cantley, Marketing Director

800.708.5478, ext. 3262, Contact Heather

"It's all about the customer... plain and simple."

Heather brings over 20 years of administrative, marketing and customer service experience to INFOCUS. For over ten years, Heather has been at the helm of our highly skilled, customer service team, receiving praise from hundreds of clients and customers in addition to INFOCUS earning the recognition as providing the best customer service in the industry. Heather lives in Warrenton, VA with her husband Rob and son Sean... who recently obtained the most coveted rank in Boy Scouts—Eagle Scout.

Ed Godaire

Ed Godaire, Digital Print & Mail Data Manager

800.708.5478, ext. 3244, Contact Ed


"I strive to make sure that our customers are 100% satisfied with the final product, each and every time."

Over the course of nine years at INFOCUS, Ed has effectively done it all. Possessing a versatile background in data management, laser printing and production; numerous clients and customers rely on his bastion of knowledge in all aspects of direct mail production. Ed has an A.S. Computer and Information Science degree and is an Army Veteran currently residing in Gainesville, VA.