Infocus Marketing

Data Services

Clean, usable data that maximizes savings and results.

Whether you have one or multiple lists... simple or complex needs... regardless of the scope of your data requirements, you need to let our data experts work for you. After all, accurate data improves your marketing efficiency, increases the opportunity for higher response rates and saves you money.

Our data service experts utilize the latest technology and over 50 years of collective industry experience to scrub your lists and remove incorrect, incomplete, improperly formatted and duplicate records. Our data hygiene and preparation services will produce significant savings for your postage, printing, mailing or email costs—a savings which typically outweighs what you spend on data service fees!

Our sophisticated data services include:

Data Hygiene

  • Data Standardization: Address Standardization, Zip+4/Bar coding/Correction, Delivery Point Verification (DPV)
  • NCOA (The National Change of Address) ® Processing: Available from the USPS®. Adds the latest addresses from COA forms completed by consumers and businesses.
  • CASS (Coding Accuracy Support System) Certification: Updates rural addresses to city-style addresses to allow deliverability.
  • Merge-Purge & Suppression: Compares similar records and removes duplicates to save you money.

Data Preparation

  • Postal Presort
  • Data Segmentation
  • Detailed Reporting
  • Decoy/seeding

Consult with one of our well qualified data experts by email or call 800.708.5478 and let us help you turn your data into marketing muscle.