Infocus Marketing

The American Library Association’s Booklist Postal Subscriber List is Now Available through INFOCUS Marketing

Newly managed prospect list reaches thousands of library professionals.

(Warrenton, VA) October 4, 2012 –- Effective immediately, INFOCUS Marketing has been awarded list rental management of the American Library Association’s Booklist Magazine (BOOK) postal subscriber list. The Booklist subscriber list allows marketers direct access to over 15,000 library professionals. Subscribers include library professionals in elementary, junior high, and high school libraries, as well as college and university libraries, and public and specialty libraries (government and corporate).

View the ALA Booklist rate card at: For targeted marketing, segmentation is available by business area, job function and section. To order, or request more information, call 800.708.5478 or email

Booklist is a book-review magazine that has been published by the American Library Association for more than 100 years, and is widely viewed as offering the most reliable reviews to help libraries decide what to buy and to help library patrons and students decide what to read, view, or listen to. It comprises two print magazines, an extensive website and database, e-newsletters, webinars, and other resources that support librarians in collection development and readers' advisory.

About INFOCUS Marketing

INFOCUS Marketing is the largest leading provider of list management services to over 160 national trade associations across the country. Founded in 1990, INFOCUS has evolved from providing list management services to associations into an integrated direct marketing organization serving both trade associations and businesses. Our services include list acquisition, design, copywriting, full-service printing, and direct mail and email services. INFOCUS is located in the Washington, DC Metro area in Warrenton, VA.

Media Contact:
Sherina Man
Marketing Manager
800.708.5478, Ext. 3201