Infocus Marketing

INFOCUS Marketing Awarded List Management of Western Schools Nursing Course Buyers Postal and Email File

Largest provider of home study continuing education for nurses in the United States appoints INFOCUS Marketing as the new and exclusive list manger of over 300,000 nursing course buyers.

(Warrenton, VA) June 30, 2010 –- INFOCUS Marketing, Inc., the leading, national provider of list management services to trade associations and business organizations, announces they are the new list manager to the Western Schools of Nursing Course Buyers. The file contains over 300,000 buyers of continuing nursing education with segmentation ranging from date of purchase, nursing certification level, and purchase channels. Home addresses are available for over 300,000 active paid buyers and email addresses for over 175,000. Walter Karl is reported as the previous list manager.

Access the datacard online at

“We are pleased to provide a way for industry suppliers, professional associations, consumer oriented services, retailers, and stakeholders within healthcare to reach these professionals,” says Jeannine Gibson, director of marketing at INFOCUS. “Add in the email component to this list and these prospects are available to receive multi-channel marketing messages.”

Founded in 1978, Western Schools is the largest provider of home study continuing education for nurses in the United States. The school offers over 2,000 hours of nursing continuing education to meet goals for professional development, licensure, and certification. Course buyers have an average income of $45,000 per year and stay up-to-date with the latest medical advancements. Western Schools is accredited as a provider of continuing education in nursing by the American Nurses Credentialing Center’s Commission on Accreditation (ANCC).

As an integrated marketing services provider, INFOCUS provides list management, postal and email list acquisition services to help organizations reach a specific market or industry, along with print production, direct mail, email services, design and copywriting services. To learn more, contact Jeannine Gibson at 800-708-5478 or or visit

About INFOCUS Marketing:
Founded in 1990, INFOCUS Marketing ( is recognized as the leading provider of direct marketing services to trade associations and business organizations across the United States. We specialize in creating revenue for your professional association or business by providing responsive list management and brokerage services, digital printing, direct mail, fulfillment, list-data and email services. INFOCUS Marketing is located in Warrenton, VA, in the Washington, DC Metro Area and can be reached at 800.708.5478.

Jeannine Gibson
Director, Marketing
800.708.5478, Ext. 3243