Data Services

Stay Competitive

Data Processing

INFOCUS has your data service needs covered, delivering accurate and quality data on-time to maximize campaign results and save you money. Rest easy knowing that your direct marketing campaigns will reach your prospects on time, every time.

How do we do this?

Our data service experts turn your data into marketing muscle by scrubbing your lists to remove data which is incorrect, incomplete, improperly formatted, or duplicated. With clean data, you will be able to send your offer to more prospects for substantially less money. Plus, you won’t waste printing materials and postage on undeliverable data, so you save even more!

Data Hygiene

  • Data Standardization:
    Address Standardization, Zip+4/Bar coding/Correction, Delivery Point Verification (DPV)
  • NCOA (The National Change of Address) ® Processing:
    Available from the USPS®. Adds the latest addresses from COA forms completed by consumers and businesses.
  • CASS (Coding Accuracy Support System) Certification:
    Updates rural addresses to city-style addresses to allow deliverability.
  • Merge-Purge & Suppression:
    Compares similar records and removes duplicates to save you money.

Data Preparation

  • Postal Presort
  • Data Segmentation
  • Detailed Reporting
  • Decoy/seeding

Save time and maney with Infocus. Call us at 800.708.5478 or contact us here.